DESIGN
DESIGN
DESIGN
Design strategy
Bringing human-centered tools and mindset to business, organizational and operational challenges
Enterprise-scale transformation
A scale-up company was turning away revenue by declining both existing customers and prospects who needed enterprise-scale capabilities in their cloud solution. While the product excelled at serving individual engineers and small teams, it lacked confidence in meeting enterprise-scale requirements.
In response, the company established a leadership trio to develop and execute a transformation strategy. The project spanned product capabilities, organizational structure, and go-to-market approach, successfully transitioning from an on-premise tool focused on individual teams to a cloud-based platform serving enterprise needs.
Department of Services operating model
Like many government departments, the Department of Services is impacted by a complex mix of threats, opportunities, legacy services, regulation and rapidly changing policies. The response is often fragmented, leading to a disconnect between strategies, operating models, and the portfolio of programs.
​
This project uses a combination of design, transformation, and technology to help the department deliver to their strategy more consistently and with transparency.
Visualizing platform architecture
An enterprise platform provider faced challenges in articulating its value proposition consistently across teams and client segments. It turned out that the lack of a unified understanding of platform capabilities was causing inefficiencies in product development and marketing communication.
Observing this opportunity for driving business impact using a human-centred approach, I conducted sensitive one-on-one interviews with key stakeholders, iteratively sketched concepts to validate understanding, and developed an interactive prototype. This visual representation became a company-wide resource, enabling consistent communication, efficient product planning, and improved onboarding.
Toolchain optimization
A technology company needed to enhance visibility of the product development process, better align teams, and increase efficiency, with initial research pointing to the discovery and strategy stages as being the biggest opportunities.
Focusing on the tooling aspect of this change, I started with a review of the existing toolchain, engaging with users and stakeholders, analyzed their workflows, and piloting new tools to improve product discovery and opportunity mapping. This work resulted in more efficient product cycles, better alignment to customer outcomes, and enhanced visibility of strategy work across the R&D organisation.
StoryBox: A storytelling tool for sales & marketing
Different from direct-to-customer retail firms, B2B providers rely on industry events, thought leadership and targeted digital marketing to communicate their value proposition. This work is done through direct sales presentations to decision-makers at prospect firms.


This project aimed to bring a human-centered lens to the framework for communicating value proposition in these meetings. The goal is to make sure prospects (and current clients) leave the meeting with a clear understanding of the value to their specific business situation.


This solves for the main challenge for the project sponsor - clients have a good impression of their expertise in general, but lack a clear vision of how this expertise applies to their specific business.
Projects coming soon
Use the overviews below to ask about these projects, while the case studies are work-in-progress!
Product quality governance
A collaboration between a large product organization (50 product owners) and design to integrate quality of experience into a shared framework for product success metrics.
​
This framework also provides the tools and principles which product teams can use to select and deliver on these quality metrics.
Design facilitation as service
In partnership with the solutions consulting organization, this initiative aims to amplify the value of consulting by including design and human-centered offerings in the consulting package.
​
This is a powerful way for the in-house design team to get access to the inner workings of their client's workflows and personas, while also generating revenue and immense goodwill across the client base.
​
Ultimately, this drives a greater degree of confidence in our firm as a trusted vendor, resulting in increased business (AUM, transactions and subscriptions).